Meryl Hooker is a strategist, consultant, and speaker who helps small, independent businesses operate better, be more organized, and continue to grow. Through operations, marketing & sales, and financial analysis, she helps business owners explore options to determine the best course of action and implement strategies through times of transition, growth, or the closing of a business. 

Through compassionate, personalized mentoring, Meryl helps her clients understand the “why’s” of what is (and isn’t) happening, make informed decisions, create, and implement action plans. Her proven, insightful customer-focused strategies help her clients get focused, organized, and hitting their goals in record time. 

Meryl has delivered dozens of presentations, webinars and teleclasses to organizations and entrepreneurs throughout the United States and Canada. She has mentored and advised hundreds of small businesses. She is the co-author of two books for creative companies that have been hailed as “the bible” and a “must-have guide” for the greeting card industry with Pushing the Envelope: the Small Greeting Card Manufacturer’s Guide to Working With Sales Reps (2010, Center Aisle Press) as well as the best-selling book,  Showtime! The Greeting Card and Gift Company’s Guide to Trade Show Success (2011, Center Aisle Press).

With over 25 years of wholesale, retail, and business operations experience and, Meryl brings practical skills, creativity, and tenacity to independent business owners and entrepreneurs that is refreshing, honest, and inspiring. 

Areas of expertise

Business Assessment

Customer Service

Marketing Strategies

Operations (Business & Office)



Strategic Planning